Branded content for lifestyle imagery
Lifestyle imagery adds proof of life to otherwise static images. While you want to mostly showcase your product or service, adding images of you or your team interacting, or models showcasing your product, creates a human element that resonates with viewers more. Consumers want to know who's behind the brand, how the product is used, scale and proportion, which all add more interest to an image. Scattering lifestyle imagery in with product imagery is a great way to tell your story.